Microsoft Explains Why The Company Acquired So Many Studios

Chief Marketing Officer For Gaming Mike Nichols Explained

Microsoft announced at E3 2018 that it was not only setting up its own studio but acquiring some as well. These included Playground Games(Forza Horizon) , Undead Labs (State of Decay) Ninja Theory(Devil May Cry and Hellblade: Senua’s Sacrifice). These are some major picks. Chief Marketing Officer for gaming Mike Nichols explained further regarding the matter and the following is what he had to say in this regard:

We looked at a whole bunch of different approaches to increasing the number of studio teams we had. Because these studios are ones where we’ve been admirers, we’ve been partners with them, we know who they are and the strengths they bring. We’ve been talking to them and the team decided that these are creative studios that will help us tell new stories in new worlds, in better ways that are diverse.

Indeed these studios have made some pretty impressive games for Microsoft and now that they are part of the company I am sure expectations are higher than ever. These studios should bring new idea and creativity. You can expect to see a couple of new games for the Xbox platform in the future. Keeping in mind that the next Xbox is coming around 2020, it would seem that this move is to have a game lineup ready before then. Mike Nichols further went on to say the following:

They have different approaches than our standard five big studios that we already had. And that’s what led us to say, ‘Hey, let’s go make some investments. And let’s go ahead and announce them so Xbox fans know not only are there games they’re hearing about coming now but also there are games that are going to be coming from a whole bunch of different, creative minds.'”

It seems that Microsoft is going to expand the availability of their games and they will not only be available on Xbox and PC but on mobile devices as well. We heard about streaming at E3 2018 and here we have Mike Nichols elaborating on the matter even further.

“We want to reach gamers of all types. We want to reach gamers who are only on phones. We want to reach gamers who are only on PC, who are only on console, and mixes therein. And in order to do that, we need to make our content available across the relevant devices. And in some cases, we want to make content specific to a device, like we announced the Gears Pop game specifically for mobile.

It should be interesting to see what Microsoft has in store for us in the future.


Talha Amjad

Talha has been in the tech industry for the last 6 years and is a current member of the PC master race.
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