Take-Two CEO Strauss Zelnick Fires Shots At EA And Ubisoft

He Did Not Hold Back

Take-Two might not be a huge publisher but it has plenty of games out there that have done well and it is safe to say that the company has some experience with games. The company is behind games like Borderlands, BioShock, Red Dead, and Grand Theft Auto. Take-Two CEO Strauss Zelnick fired some shots at both EA and Ubisoft and the following is what he had to say:

“Take a look at our quality versus theirs [EA’s]. I don’t think it’s realistic to say to people, “We think you’re the best creators in the business. Come in and do your best work. Oh, and incidentally, you have to use this technology over here.” We do care what the technology is. We do care how much we spend on development. Rockstar has a proprietary engine. Within the 2K label, there are proprietary engines. We also license external software.”

While I am not an expert on game engines, I can say that Take-Two does have great quality and that the games that they publish are very good indeed. Take-Two CEO Strauss Zelnick did not stop there, he went on as follows:

“We don’t think there’s much of a percentage in having a corporate engine. Midway had a vaunted corporate engine, corporate technology library. Midway filed for bankruptcy. There’s little evidence that having a corporate technology system is in service of the best entertainment properties. But reasonable people can disagree about that. It’s not our strategy.”

Take-Two CEO Strauss Zelnick did not stop there either. He went on to talk about the size of Ubisoft and how Take-Two was making more money. The statement is as follows:

“We are a global business, but we’re not that big. We have 4,200 people. We have 17 studio locations. It’s not that far-flung. We’re still able to get our arms around it. They [Ubisoft] have 14,000 people, and their revenue is less than ours. We don’t understand it.”

Take-Two CEO Strauss Zelnick clearly needed to take a few things off his chest and that is what he has done here. It will be interesting to see what EA and Ubisoft have to say, if anything at all.


Talha Amjad

Talha has been in the tech industry for the last 6 years and is a current member of the PC master race.
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