UNIQLO & Blizzard Entertainment Collaboration

UNIQLO, which is a casual fashion brand in Japan, announced today that it is collaborating with the huge game developing house, Blizzard Entertainment, to launch UNIQLO X Blizzard Entertainment Collection, as part of it’s Spring/Summer 2018 collection. The new line of clothes will be inspired by the famous games brought to us by Blizzard Entertainment which will include, World of Warcraft®, Overwatch®, Hearthstone®, Diablo® III, StarCraft® II, and Heroes of the Storm®.

The details for each brand can be read below (as quoted in the press release):

World of Warcraft – Declare your allegiance to the Alliance, or champion the Horde! Featuring iconic imagery and slogans from the factions and heroes of World of Warcraft—the world’s most popular subscription-based multiplayer online role-play game—the UNIQLO X Blizzard Entertainment Collection brings the myth, magic, and camaraderie of Azeroth to players’ wardrobes.

Overwatch – The world could always use more heroes! Four new Overwatch T-shirts feature two beloved characters from Blizzard’s internationally acclaimed team-based FPS (First-person shooting game ): the Korean MEKA pilot and esports superstar, D.Va; and the Brazilian DJ, Lúcio.

Diablo III – Level up your T-shirt collection with two fiery Diablo designs in the UNIQLO X Blizzard Entertainment Collection. Featuring Diablo, the Lord of Terror from Blizzard’s genre-defining action role-play series, these T-shirts will make a legendary addition to any demon hunter’s wardrobe.

StarCraft II – Build and expand your T-shirt collection with two stellar StarCraft II designs from the UNIQLO X Blizzard Entertainment Collection, featuring the insignias of the Earth-born Terrans, psi-powered Protoss, and hive-minded Zerg, the three unique, yet equally-matched factions from Blizzard’s acclaimed science fiction real-time strategy series.

Heroes of the Storm – Iconic heroes and villains from across Blizzard’s game universes unite in two new T-shirt designs featuring Heroes of the Storm, a raucous multiplayer online battle arena (MOBA) game that pits teams of beloved Blizzard characters against each other on the Battlegrounds of the Nexus.

Hearthstone – Play your cards right and add a brand-new Hearthstone T-shirt to your collection! UNIQLO X Blizzard Entertainment Collection brings the fun of Hearthstone, Blizzard’s free-to-play digital strategy card game, to life with a design that evokes the spirit of a friendly, crackling tavern fire.

The products will be available in stores all through Europe and starting this June.

Sarmad Burki

Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.
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