Watch: Astro Bot’s Launch Countdown In Astro’s Playroom Is Genius Marketing

Astro Bot, the exceptionally sought-after PS5 exclusive that the world has had its eyes on for a while now, is finally out today. Ahead of its global launch, however, Team Asobi decided to hold a celebratory countdown inside Astro’s Playroom—the game’s predecessor—and the entire occasion couldn’t be pulled off any better. Credits to Redditor PandaKid for capturing the moment. 

https://www.reddit.com/r/playstation/comments/1fa0eat/midnight_release_of_astrobot_in_astros_playroom/

In all fairness, Team Asobi did say late last month that it’s going to add a cheeky little update to Astro’s Playroom, but it’s the execution of it all here that’s genuinely kicked Astro Bot’s marketing up a notch. 

And in the last few hours preceding the release of Astro Bot, we will hold a special celebration countdown inside Astro’s Playroom. Please come and check it out,” said Nicolas Doucet, the studio head. 

I currently cannot confirm if there’s a way to relive this event held by all the bots inside Astro’s Playroom in case you missed the thing the first time, but it’s probably less than likely. I recommend tuning in the next time around for Astro Bot’s sequel’s launch because as per a recent story, another iteration in the franchise has a good chance of happening. 

Is Astro PlayStation’s New Mascot?

It’s not official yet, but I definitely see it coming true, considering the popularity and the liveliness of Astro, and how it’s won over hearts with its playable titles on the PlayStation 5. 

Related Stories: 

• Team Asobi Reveals Astro Bot’s Original Name
• Forget Profound Narratives, Sony Needs To Take More Creative Risks Like Astro Bot
• Astro Bot Was Going To Be Open-World First; Here’s Why That Didn’t Happen

As for now, you should prepare to get your hands on the free post-launch DLC that Team Asobi has prepared for Astro Bot fans. Outside of the extra goodies, there are going to be some wild cameos in this game that I personally cannot wait to get into myself. 

Let me know in the comments ahead how you’re finding Astro Bot so far.