Nif Nif Interview: Blending Storybook Charm With Strategy

"We wanted Nif Nif's world to feel like a magical storybook, so we sought out artists with a background in children's book illustrations."

Story Highlights

  • Nif Nif was inspired by the developer’s desire to create a non-violent, accessible game for her children.
  • Despite being approachable, Nif Nif includes layered tactics for skilled players.
  • We interviewed Masha Mallet, the Game Director of Nif Nif, over email.

Nif Nif is a cozy roguelike deckbuilder that reimagines the genre with a gentle and family-friendly approach. Instead of fast battles and destruction, the game focuses on cleaning up a whimsical forest, introducing players to strategic mechanics without the usual intensity. Its art direction leans into storybook charm, pairing vibrant visuals with a relaxing, playful atmosphere.

We spoke with Masha Mallet, the Game Director of Nif Nif, to learn more about the inspirations behind the project, the balance between accessibility and depth, and the challenges of creating a deckbuilder that is both cozy and engaging. The interview was conducted via email a while ago, and the following is a transcript of our conversation.

Nif Nif
Storybook Artists Were Hired For The Whimsical Look.

Please introduce yourself and tell us a bit about your role on Nif Nif.

Hello, I’m Masha, the game director for Nif Nif. My role involves bringing the game’s vision to life, managing the team, and making sure everything runs smoothly.


Can you tell us about the inspiration behind Nif Nif's concept and his mission to clean up the forest?

So, I was playing Slay-The-Spire with my kids, and it was amazing to see them actually enjoying math! But the game was too tough for them. My son, who’s on the spectrum, was really upset by the violence in other games. That’s when my daughter and I had a brainstorm. We wanted to create a similar game that was accessible, engaging, and, most importantly, kind. Nif Nif was born from that idea – a game where you clean up instead of fight!


How did you come up with the idea of using a cozy roguelike deckbuilder as the game's core mechanic?

I’ve been a huge fan of strategy and turn-based games since the late 90s. Roguelikes are my jam! I wanted to share that kind of fun with my kids, but there wasn’t anything out there that fit. I love how you can really think things through in these games without the pressure of real-time action. It’s perfect for planning your next move and feeling that sense of accomplishment.


What was the creative process like for designing the whimsical art and vibrant world of Nif Nif's forest?

We wanted Nif Nif’s world to feel like a magical storybook, so we sought out artists with a background in children’s book illustrations. It was a bit of a gamble, but we found an incredible team who really captured the spirit we were looking for. It took a lot of back-and-forth, but the final result is something we’re incredibly proud of.


What are some of the unique abilities and techniques that players can discover as they progress into the forest?

Players start with a basic deck and a powerful card to point them towards a specific playstyle. We wanted to make sure players get into the action quickly. Nif Nif focuses on simple mechanics like power, defense, and card draw, while the second character introduces more complex strategies. As you explore the forest, you’ll unlock new cards and abilities with helpful tutorials to guide you along the way.

Nif Nif
Players Unlock Cards That Define Unique Playstyles.

What can players expect from Nif Nif's heartwarming story? How do the quirky characters, like the friendly foxes and stylish snails, contribute to the narrative?

While Nif Nif isn’t a story-driven game, we’ve packed it with fun little details for players to discover. We’ve sprinkled in plenty of geeky Easter eggs and references throughout the game, so there’s always something new to find. Each character has a unique backstory that you can explore on social media, and we’re working on in-game collectibles to give players a deeper connection with the world.


How did you balance the game's accessibility for all players while also incorporating deep tactics for more skilled players?

Turn-based games inherently offer a level of accessibility. Many modern games aimed at younger audiences are overly stimulating, posing challenges for players of different abilities. Nif Nif requires minimal hand-eye coordination and allows players ample time to strategize. We’ve conducted playtests with children and less experienced gamers to refine the experience.

While the core gameplay is approachable, we’ve layered in increasing complexity through card unlocks, character development, and evolving archetypes to cater to more skilled players. However, Nif Nif is primarily designed as an introduction to the genre for a wider audience.


What design choices were made to ensure that Nif Nif is a cozy and relaxing experience for players, especially those looking for a break from more intense games?

We wanted Nif Nif to be a relaxing escape, so we designed short, bite-sized gameplay sessions. To enhance the cozy atmosphere, we’re adding features like gardening and cooking, allowing players to unwind and prepare for their next adventure. The chill soundtrack and overall aesthetic contribute to the game’s calming vibe.


How long has the game been under development, and how many developers are actively working on the project?

Nif Nif has been in development for about a year. Our core team consists of a programmer, a designer, two artists, and me as the game director. We’ve also collaborated with a number of talented freelancers to bring the game to life.


The roguelike genre has seen significant growth in recent years. What do you think sets Nif Nif apart from other roguelike games on the market?

Unlike many roguelikes that target hardcore gamers, Nif Nif is designed for a broader audience. We’ve focused on creating a relaxing and enjoyable experience where everyone can progress at their own pace. It’s less about intense competition and more about building your collection and mastering different playstyles.

Nif Nif
Core Team At Springfox Games Consists Of Just Five People.

What were some of the most significant challenges you faced during the development of Nif Nif, particularly as a cozy roguelike deckbuilder?

Crafting an intuitive user interface has been our biggest hurdle. We wanted to minimize text while ensuring all information is accessible through visuals. Balancing clarity with aesthetic appeal has been a constant challenge, and we will keep working on it until the final release.


Can you shed light on the development process for integrating the deckbuilding mechanics with the game's narrative and art style?

Integrating deckbuilding mechanics with our game’s unique theme presented a fascinating challenge. Visually representing the “cleaning” and “dirtying” actions was particularly complex, as it required us to rethink elements in traditional game mechanics like health bars, colors, and attack/defense dynamics without over-complexifying the information. Overcoming this asymmetry was crucial to creating an intuitive and engaging player experience.


What do you think are the key factors for a small indie game to stand out in a crowded market? How did you address these factors in the development of Nif Nif?

I wish there was a secret sauce for that. For Nif, we created a game that we wanted and couldn’t find: a cozy roguelike accessible to a wider audience. Whether or not this will resonate with players remains to be seen.


Is there anything else you would like to share with the readers?

Growing up immersed in the golden age of gaming, we’ve witnessed the industry’s evolution firsthand. As parents and industry insiders, we feel a responsibility to cultivate a love for indie games in the next generation. Recent industry shifts underscore the need for fresh, independent voices in children’s gaming. By supporting new studios and indie initiatives for children, we can foster a vibrant and diverse gaming landscape for future generations.

Nif Nif
Gardening And Cooking Add To The Cozy Experience.

Nif Nif is a cozy roguelike deckbuilder developed and published by Springfox Games. It was released on PC on April 1, 2025, and later arrived on Nintendo Switch, including full compatibility with Switch 2, on June 19, 2025. We appreciate Masha for answering our questions.

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Summary
[su_list icon="icon: plus" icon_color="#0F90CE"] Story Highlights Nif Nif was inspired by the developer’s desire to create a non-violent, accessible game for her children. Despite being approachable, Nif Nif includes layered tactics for skilled players. We interviewed Masha Mallet, the Game Director of Nif Nif, over email. [/su_list] Nif Nif is a cozy roguelike deckbuilder that…

Mudassir is a seasoned journalist with a passion for uncovering the stories behind our favorite virtual worlds. Armed with a trusty notepad and a keen curiosity, he dives headfirst into the gaming industry's most exciting personalities. His knack for insightful questions and his ability to connect with developers and gamers alike makes his interviews a must-read. While on the lookout for the next person to interview, Mudassir keeps himself busy by writing news surrounding the gaming universe. Experience: 4+ Years || Senior Journalist || Education: Bachelor's in Psychology.

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