- Activision boss Rob Kostich appeared in an interview and said that being under the Microsoft umbrella can help “create even greater, more immersive experiences.”
- Activision may seemingly launch more games than before after the merger goes through.
- He believes that the acquisition is an “extraordinary opportunity” for the studio. Rob also talked about the rise of AI; it could allegedly help the studio create better titles.
Activision president Rob Kostich recently appeared in an interview with GamesBeat and brought up how joining Microsoft can severely benefit franchises like Call of Duty after the deal closes. The buyout will let the studio utilize the tech and services that are offered by the company to amplify the quality of its games. He believes that the studio could make use of these resources to “create even greater, more immersive experiences.”
Being able to tap into Microsoft’s technology and suite of tools would benefit our teams to create even greater, more immersive experiences for our players. Ultimately, it’s about bringing our development team’s creative visions to life in this hyper competitive environment,” said Rob in the interview.
The president looks forward to the merger and believes it is an “extraordinary opportunity” for Activision to join forces with the giant conglomerate. He clarified that we still need to wait for the regulatory processes to subside before the deal with Microsoft can close successfully. Rob hints that the studio could also release more games in the future after coming under the Microsoft umbrella.
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As we’ve said previously this deal is good for the industry and will bring more games to more players.”
The Activision boss also talked about the influence of AI in the game development scene after its rampant growth in the industry. He thinks the tech still needs to grow and develop but can be quite helpful in brewing games and easing the pressure off devs. Bungie has already begun hiring generative AI experts for its games, and Ubisoft is also using AI to write dialogues for game characters.
There’s a lot of really interesting applications, a lot of tools that are coming to the forefront, a lot of them that still need to be vetted quite frankly, in a lot of ways, but we’re always looking at how does it just help us make better games.”
The Microsoft-Activision buyout will be provisionally approved by the CMA on October 18, likely closing the gaming ecosystem’s biggest deal after over a year of legal back and forth. Call of Duty games will continue to be available on PlayStation platforms.
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