Story Highlights
- PUBG Mobile and Free Fire are uncontested champions among battle royale games on mobile.
- Free Fire has more global downloads and over-the-top cosmetics that give it its identity.
- On the other hand, PUBG Mobile has a bigger esports scene and a true competitive title.
I’m sure you’ve heard tell of how gigantic and profitable the mobile gaming market has become over the years. Game studios have famously ported their popular IPs, like Call of Duty and Fortnite, to the platform in hopes of getting a piece of the pie; some, like the aforementioned titles, succeed in their attempt, while others fizzle out and step away.
However, despite the growing competition, there are only two games that’ve far outpaced every potential rival — that, of course, being Free Fire and PUBG: Mobile. If we go mainstream and look at the competitive scene, these two are undoubtedly the juggernauts with a massive and loyal fan base. However, even in this market, there can only be one true popularity king.
The Numbers Don’t Lie, And They Favor The Underdog

When it comes to sheer downloads, Free Fire has been consistently breaking records. In 2021, it became the most downloaded mobile game globally, beating PUBG Mobile by a significant margin. As of now, Free Fire has crossed over a billion downloads on the Google Play Store alone – a milestone few mobile games have achieved.
Meanwhile, PUBG Mobile has also racked up hundreds of millions of downloads, but its numbers fluctuate depending on regions and updates.
But why is this the case? One of the biggest reasons Free Fire dominates in popularity is accessibility. Not everyone owns a high-end smartphone capable of running PUBG Mobile smoothly. With its high-quality graphics and demanding system requirements, the PC-ported title often struggles on budget devices.
Is there anything I can do to make this game run better on my phone?
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Free Fire, on the other hand, is built for everyone. The game is lightweight, runs smoothly even on entry-level smartphones, and doesn’t require a massive storage space. This makes it the go-to battle royale for millions of players, especially in regions where gaming phones aren’t the norm.
Another point to consider is geopolitical tension — after India, arguably PUBG Mobile’s biggest audience at the time, banned the game in 2020 (later returning as BGMI), PUBG Mobile lost a massive chunk of its player base, giving Free Fire an even bigger lead.
The True Impact Of Customization And In-Game Content
Another reason Free Fire stays ahead is its insane level of customization. The game is packed with unique character abilities, flashy skins, and even pets that add strategic advantages.
Players love the variety and the freedom to personalize their gaming experience. They can snag all those cosmetics and weapons for less with a Free Fire top up on Eneba, a platform among several go-to marketplaces known for unbeatable prices and lightning-fast delivery.
On the other hand, PUBG Mobile focuses more on realism, with military-style skins and weapons and occasional funky-looking cosmetics. Unfortunately, because the game is so grounded, these overly ambitious skins feel out of place, and some even make it easier to be found when you’re hiding in the tall grass.

While it does offer seasonal events and themed content, it doesn’t match the over-the-top, colorful chaos that Free Fire brings to the table. The fact that chaos synchronizes with the world around you makes the purchase feel safe and encouraging, and with so many options to choose from, there’s a high chance you’ll find one designed just for you.
Social Media And ESports Presence
When it comes to community engagement, PUBG Mobile has a solid esports scene with massive tournaments and dedicated pro players. Its competitive ecosystem is strong, attracting gamers who love high-stakes battles.
However, Free Fire dominates social media. The game consistently trends on platforms like YouTube and TikTok, where players showcase insane trick shots, custom character skins, and fun challenges. Free Fire’s influencer marketing strategy is also top-tier, with collaborations involving celebrities, athletes, and even anime franchises. If you want a game that feels constantly fresh and exciting, Free Fire delivers.
Takeaway
If we’re looking at download numbers, accessibility, and social media impact, yes, Free Fire is currently more popular than PUBG Mobile. Its ability to run on almost any device, along with its frequent updates and influencer-driven hype, gives it a massive edge.
That said, PUBG Mobile still holds strong in the esports and competitive gaming space. PUBG Mobile has a solid esports scene with massive tournaments and dedicated pro players. Its competitive ecosystem is strong, attracting gamers who love high-stakes battles.
Thus, if you’re looking for a more serious, tactical battle royale experience, PUBG Mobile might be your pick.
However, Free Fire dominates social media. The game consistently trends on platforms like YouTube and TikTok, where players showcase insane trick shots, custom character skins, and fun challenges. Free Fire’s influencer marketing strategy is also top-tier, with collaborations involving celebrities, athletes, and even anime franchises.
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