It’s Ubisoft’s Fault Prince Of Persia: The Lost Crown Didn’t Sell Well, Says Baldur’s Gate 3 Exec

Prince of Persia: The Lost Crown is unequivocally one of the best releases this year, setting itself up for a number of different awards at TGA surely at the end of 2024. Despite its top-shelf quality, intriguing gameplay, and fantastic art direction, the game did not manage to sell as per the company’s expectations. Now, whose fault is that? According to Baldur’s Gate 3’s Publishing Director, you can pin the blame on Ubisoft.

Taking to X, Michael Douse has expressed that Ubisoft’s marketing strategy is flawed on a fundamental level, and history is proof that the writing was on the wall for Prince of Persia: The Lost Crown the moment it came out from a sales perspective. 

The last notable game on their platform was arguably Far Cry 6 in 2021. The Crew, Mirage and Avatar came in 2023 and didn’t perform, so you can assume subscriptions were at a lull when PoP released by 2024. Which means people wouldn’t be launching their store all too much.”

As someone who’s already knee-deep in the gaming industry and responsible for publishing one of the greatest games ever made, Michael’s opinion carries weight. Prince of Persia: The Lost Crown did skip a Steam release in favor of launching on Ubisoft’s own marketplace cum game launcher. 

If it had released on Steam not only would it have been a market success, but there would likely be a sequel because the team are so strong. It’s such a broken strategy. The hardest thing is to make a 85+ game — it is much, much easier to release one. It just shouldn’t be done as it was.

Prince Of Persia: The Lost Crown May Not Get A Sequel Until Long

Earlier in the week, a report emerged from a trusted insider, who claimed that Ubisoft Montpellier’s sub-team that worked on The Lost Crown has been disbanded. Not long after the news went viral, the company came forward, addressing the rumor and reassuring fans that it looks ahead to creating more Prince of Persia experiences in the future. 

Prince of Persia: The Lost Crown came out on January 18, 2024, for the PlayStation 5, Xbox Series X|S, and PC. eXputer rated it 3.5/5.0 in its review, praising its thrilling combat and engaging exploration.