NVIDIA Reduces GeForce RTX 4090 and 4080 Pricing By 5% In Europe

The price was likely decreased considering the increasing value of euros compared to dollars.

One major hindrance has always held back the RTX 4090 and RTX 4080 GPUs series from flourishing. Despite its excellent benchmark results and overall improvements in performance for gamers and creators alike, its price is way too unjustifiable for a typical consumer. The beastly RTX 4080 drains a staggering 1469 euros, for instance.

However, there is good news for European consumers, the RTX 4090 and 4080 GPUs have received an official price cut. NVIDIA has reduced its MSRP for the GeForce RTX 4080 and GeForce RTX 4090. The new price is reduced to 5% of the initial cost in Europe, not a significant deduction but a step in the right direction. 

Major Takeaway

  • NVIDIA’s GeForce RTX 4090 and RTX 4080 have received an MSRP reduction of 5% off in Europe.
  • The RTX 4090 Founders Edition graphics cards can now be purchased for 1859 euros.
  • The RTX 4080 Founders Edition graphics card can also be bought for cheaper, standing at a 1399 euros price tag.
  • The price was likely revised because of the increasing worth of euros and decreasing dollar rates.

The NVIDIA GeForce RTX 4090 Founders Edition has fallen to 1,859 euros MSRP from 1,949 euros, which is the aforesaid five percent price cut. And its little brother, GeForce RTX 4080 Founders Edition, is now rolling out for 1,399 euros from the initial 1,469 euros MSRP. The pricing seems barely affected but still better than the original.

According to the official NVIDIA store, these are the new prices of RTX 40 GPUs in Europe. NVIDIA has not officially announced the price decrease and instead silently updated its own NVIDIA store site. The newly listed pricing can be seen in the image below.

NVIDIA GeForce RTX 4080 is available for 1,399 euros MSRP, and RTX 4090 is available for 1,859 euros MSRP. The newly updated price listings are up on the official NVIDIA store.

The Founders Edition will see the implementation of the new pricing soon in Europe. Moreover, the rest of the regions will retain their old prices. It is worth mentioning that custom editions may not be affected. The Custom models are as expensive as 1,410 euros MSRP and 2,100 euros MSRP for RTX 4080 and 4090 models. 

The giant company was likely propelled to reduce the RTX 4090 and RTX 4080’s prices due to the growing value of the Euro compared to US Dollar. In other words, the event may not have anything to do with the slated launch of its competitor, the Radeon RX 7900. Regardless, a price cut will only benefit NVIDIA when fending off rivals.

Radeon RX 7900 is designed to compete with NVIDIA’s latest GPUs for a low price tag. We may eventually see a big price drop affecting RTX 4090 and RTX 4080 in the months moving forward. The competition will be fierce as both sides appear commendable. 

A decent price cut might especially be needed for RTX 4080, which is struggling more to leave the shelves because of its high price and various other factors hindering its demand among consumers.

The GeForce RTX 4090 and RTX 4080 GPUs emerged what seems like ages ago, and they continue to absorb into the gaming industry slowly. It is essentially a prominent upgrade over its last rendition of GPUs that have dominated the market, achieving results deemed improbable in the past.

The price reduction is not as much as every gamer would have dreamt so far. The stagnation in sales may influence a major impending price revision, but that is anyone’s guess. Hopefully, NVIDIA will listen to the consumers and reduce the cost further in the future.

What are your thoughts about NVIDIA slashing 5 percent off the GeForce RTX 4090 and 4080’s original price in Europe? Do you think the next-gen graphic cards still cost way too much for them to be viable? Do let us know your opinions in the comments below.

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Shameer Sarfaraz is a Senior News Writer on eXputer who loves to keep up with the gaming and entertainment industries devoutly. He has a Bachelor's Degree in Computer Science and several years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.

Experience: 4+ Years || Education: Bachelor in Computer Science.

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