Apple Is Developing Its Own Version Of The Metaverse For Its Upcoming VR/AR Headset

Apple is making great strides in the domain of gaming, particularly in the aspect of mixed reality that comprises both Augmented (AR) and Virtual Reality (VR). Allegedly, the tech tycoon is supposedly creating a metaverse-like world for its upcoming mixed-reality headset, so there’s native video service for the product right out the gate.

The claim comes from Mark Gurman, a reliable Bloomberg reporter, who has dug up several job listings indicating the development of Apple’s very own version of the metaverse. This exclusive video service will solely facilitate Apple’s mixed-reality headset, the price of which is going to put a dent in your wallet. 

Since the company’s CEO has expressed his dislike for the word “metaverse,” it’s imminent that Apple’s go at manifesting this concept from the ground up is going to be vastly different.

The Rundown:

• According to a recent job listing post, Apple is hiring experienced software producers who are well-versed in the creation of various assets for both AR and VR surroundings. 
• The several vacant job openings insinuate that Apple has its own iteration of the metaverse in the works for the VR headset that might be making landfall in 2023. 
• The price of Apple’s upcoming VR headset is allegedly in the $2000-$3000 price bracket, which is, so to speak, far ahead of its PlayStation and Oculus counterparts.

Mark Gurman has shared added details as to the currently under-progress project of Apple’s VR space via their newsletter. Reportedly, the tech giant is looking to make nothing but a paradigm change in the context of its virtual and augmented reality space. 

Power On: Apple plans a 3D mixed reality world and a video service for its upcoming headset, job listings reveal. Also: company adds a former top Apple Car manager and its head of iWork engineering to its headset group. https://t.co/H28DqZfHYE

— Mark Gurman (@markgurman) November 13, 2022

If you head over to the Careers at Apple page on the official Apple website, you may find several job postings that have inadvertently let the cat out of the bag regarding the company’s new product that isn’t due to release until sometime next year. 

One particular listing discusses the creation of a brand-new digital world with mixed-reality elements, which is somewhat largely similar to what the metaverse is currently all about. However, don’t expect Apple to follow suit with its AR and VR headset.

As a matter of fact, the marketing chief at Apple Inc. Greg Joswiak has expressed his thoughts on the technology, saying that the “metaverse” is  “a word I’ll never use.” Taking into account just that, the novel video service planned for the headset could be a class apart and something we’ve never seen before. 

Last but not least, the company has switched up its development team that is helming the project at the present. A notable ex-member of Apple, Dave Scot, has come back to work on the project who was previously employed as part of the team who worked on Apple’s self-driving car unit. 

Earlier this week, we reported that Apple’s mixed-reality headset could feature a 2023 release window and that a trademark was filed recently on Trademarkia that gave us an insight as to what the naming strategy of this VR headset could be.

Up until now, the branding of the product will be somewhere along the lines of “Reality One,” “Reality Pro,” and “Reality Processor.”

Additionally, the headset is scheduled to reach a 750,000-unit production figure, so fingers crossed as to how Apple’s bustling fan base will take to the $2000-$3000 price tag of this new innovative product.

In case you missed it, Apple Arcade has garnered more than 100 million subscribers to its name, which is miles ahead of what the subscriber count PlayStation Plus, Nintendo Online, and Xbox Game Pass is looking like, even combined. 

What do you think Apple is exactly cooking up with its new VR product? Do share your thoughts down in the comments section.