25% Of Female Players Are Shooting Game Enthusiasts

According to Circana video game analyst Mat Piscatella, 25% of the overall female video game player base in the US enjoys playing shooting titles. Most popular shooting games heavily incorporate the 1/4th portion of the demographic, with titles like Fortnite, Call of Duty: Modern Warfare II, and Call of Duty: Warzone 2.0 containing over 30% female players.

Circana Executive Director Mat Piscatella revealed this info on Twitter while quoting a tweet that discussed the misunderstanding regarding women playing action games. The analyst unveiled some amazing stats concerning the part female users play in shooting games. As per Piscatella, 32% of the Call of Duty: Modern Warfare II players are actually female.

Just some of the games where girls/women account for the majority of the 2023 player base:

Roblox (54%)
The Sims 4 (74%)
Among Us (56%)
Pokémon Scarlet/Violet (53%)
Hogwarts Legacy (51%)

Video game players are video game players.
Source: Circana/PlayerPulse YTD End May 2023

— Mat Piscatella (@MatPiscatella) June 22, 2023

Similarly, 37% of the Fortnite user base comprises female video game players, which is over one-third. In addition, exactly 30% of Call of Duty: Warzone 2.0’s players are women as of May 2023, which is higher than the 25% shooting game average. Mat Piscatella also listed the video games in which female players actually accounted for the majority of users. 

According to the Circana analyst, nearly 54% of Roblox players are girls/women, which is impressive for a platform that gets over 214 million monthly active users. Furthermore, other immensely popular action/RPG titles, namely Hogwarts Legacy and Pokémon Scarlet/Violet also primarily comprise female users. Piscatella disclosed that 51% of the players in the Warner Bros. fantasy title are women.

Moreover, the newest entry into the Pokémon franchise has a 53% shift in favor of female players. Hence, many of the most popular AAA releases of recent times have a huge number of women as of YTD May 2023. Circana/PlayerPulse’s date also uncovered how Among Us, one of the biggest sleeper hits in recent memory, also has a female majority in its user base, with 56%.

Probably the most popular game among the female demographic is The Sims 4, whose players are 74% women. Other data also supports how much women actually play video games, with Bryter Global saying that 53% of female players globally enjoy action-adventure titles on PC and console. In addition, at least 41% of women play action RPGs, and 45% spend time on simulation/world-building video games like The Sims.

Therefore, women in gaming statistically play every genre, from immersive simulators to good old shooting games like Call of Duty, and comprise a large number of their player bases. As a result, not hiring from the demographic based on outdated takes like “women don’t play action games,” isn’t smart. Hopefully, the industry takes more steps to diversify its hiring procedures to include talented women.

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