MASUMI Interview: Discussing Acting, Culture, and Vulnerability in Assassin’s Creed Shadows

“I Think Real Strength Is Found in Vulnerability and Growth.”

Story Highlights

  • Assassin’s Creed Shadows features two protagonists, Naoe, a skilled Shinobi, and Yasuke, a powerful samurai.
  • Naoe is voiced by MASUMI, a talented actress and musician.
  • We interviewed MASUMI via email to discuss her role and experience.

MASUMI made her video game debut in Assassin’s Creed Shadows as Fujibayashi Naoe, a fierce and complex ninja protagonist navigating a divided Japan. Over two years of voice and performance capture work, she brought Naoe to life with nuance and emotional clarity.

Drawing from her background in music and storytelling, MASUMI approached the character with a focus on authenticity and consistency over the long development cycle. We spoke with MASUMI to learn more about her experience bringing Naoe to life.

MASUMI
Naoe Was Brought To Life Through Performance Capture By MASUMI.

Reflecting on your journey with Assassin's Creed Shadows, how has portraying Naoe influenced your perspective on character development in video games compared to film?

Working on this video game has taught me the importance of endurance. I had never portrayed a character over a span of 2 to 2.5 years before, so it truly felt like a marathon. Developing long-term stamina—and learning how to keep my motivation and emotions fresh over such a long period—was something I really gained from this project.


Considering your background in music and acting, did you find any unexpected parallels between composing a song and bringing a video game character like Naoe to life?

Music has really taught me how to tell my truth through art. My songwriting began with me putting melodies to my own diaries and journals, so singing became a very personal and intimate form of expression for me. So I believe that approach has become what defines all forms of self-expression for me, whether it’s music or acting in any medium, I always try to be honest and sing my truth!


Given Naoe's complex emotional journey, were there specific scenes or moments that challenged you to explore new depths in your acting repertoire?

Naoe has such a layered emotional journey, which makes her story so compelling to root for. Personally, the most challenging emotion to navigate was her outward expression of rage. As Masumi, the angrier I get, the quieter I get! lol I’m not someone who naturally expresses outrage outwardly, which I think is very much tied to my Japanese cultural background. We tend to handle big emotions more discreetly. So those scenes, both in cinematics and VO sessions, I would say, were the more challenging things about Naoe’s character.


Assassin's Creed Shadows incorporates intricate cultural elements. Were there any particular aspects of Japanese culture depicted in the game that resonated with you on a personal level?

Growing up in Japan, we were taught to respect and honor the gods in nature- in the sun, the wind, and even in a single grain of rice. Words are believed to carry souls and power, kotodama (言霊), so we learn the value of choosing our words carefully before we speak. I loved that Shadows portrayed our deep connection to nature and the changing of the seasons. I believe it’s this relationship we have with nature and the spirit realm that truly defines us as Japanese. So those elements in the game made me feel seen and represented.


Were there any improvisational moments during recording where you felt compelled to add your personal touch to Naoe's dialogue or reactions?

We would usually discuss before shooting, but even during the shoot if any line or movement didn’t feel organic or truthful to Naoe, I felt comfortable suggesting my ideas. They were very open to trying my suggestions, so it was definitely a collaborative atmosphere.

Assassin's Creed Shadows
She Shares The Spotlight With Yasuke In A Dual-Protagonist Format.

Considering the collaborative nature of game development, how did your interactions with the animation and writing teams influence your portrayal of Naoe?

I actually didn’t get to see much of the animation during the shoot. Sometimes I got to see a little of the surrounding scenery in the scene, maybe, but most of the time it wasn’t something we got to work off of. So it was mostly discussing with the writing team and the animation director.


Assassin's Creed Shadows features a dual-protagonist structure. How did you approach differentiating Naoe's character to ensure she stood out alongside Yasuke without completely overshadowing him or appearing underwhelming?

I never really had to worry about that, because we’re naturally so different. Not just in physical appearance, but in our backstories and cultural backgrounds, which clearly differentiate how we behave. I think the casting team and the incredible writers deserve a lot of credit for that. Of course, there were some adjustments along the way to align with the Assassin’s Creed tone, but overall, I was lucky to work with such well-written and thoughtfully developed characters.


Reflecting on your motion capture experience, were there any particular challenges or surprises that arose during the process that you hadn't anticipated?

PCAP helmets were! They have two cameras attached to it that capture my facial expressions. Moving the helmet an inch meant a timeout from shooting to recalibrate the cameras, which takes up about 10 minutes. It felt like I was my own camera person at times, especially during more of the emotional scenes or ones with bigger physical movements. Those were definitely some unexpected challenges.


Given your training in Japanese sword fighting, did you have any input on Naoe's combat movements or stances to enhance authenticity?

I’ve trained in traditional sword fighting, but Ninja stances are adapted from traditional Kenjutsu for stealth and speed. So I was lucky I had the Animation Director, Mathieu Chouinard, who had knowledge of Ninja fighting stances!


How do you perceive the evolution of female protagonists in video games, and where do you see Naoe fitting within this progression?

I’m not well-versed in a ton of female protagonists in video games, but I’m really grateful that they wrote Naoe to be a multidimensional human being with complex layers of emotions, who needs to earn her skills. I think too often we see female protagonists written to be fearless or invincible from the start, almost as if being strong means you never have the inner struggle that we all face in life. I think real strength is found in vulnerability and growth! And I hope we continue moving toward stories that embrace that kind of complexity in female characters.

Assassin's Creed Shadows
Naoe’s Story Reflects Japanese Cultural Beliefs Like Kotodama.

Assassin’s Creed Shadows was released on March 20, 2025, for PlayStation 5, Xbox Series X|S, and PC. Outside of games, fans can also explore MASUMI’s work as a singer-songwriter, with music available on major platforms like Spotify and Apple Music, as well as her acting credits on IMDb. We appreciate MASUMI for answering our questions and Grace Topalian for helping us with the interview.

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Summary
[su_list icon="icon: plus" icon_color="#0F90CE"] Story Highlights Assassin's Creed Shadows features two protagonists, Naoe, a skilled Shinobi, and Yasuke, a powerful samurai. Naoe is voiced by MASUMI, a talented actress and musician. We interviewed MASUMI via email to discuss her role and experience. [/su_list] MASUMI made her video game debut in Assassin’s Creed Shadows as Fujibayashi…

Mudassir is a seasoned journalist with a passion for uncovering the stories behind our favorite virtual worlds. Armed with a trusty notepad and a keen curiosity, he dives headfirst into the gaming industry's most exciting personalities. His knack for insightful questions and his ability to connect with developers and gamers alike makes his interviews a must-read. While on the lookout for the next person to interview, Mudassir keeps himself busy by writing news surrounding the gaming universe. Experience: 4+ Years || Senior Journalist || Education: Bachelor's in Psychology.

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