Embark Studios Responds To Office Action For “The Finals” Trademark

Embark Studios is a game studio established by prominent industry veterans and DICE developers in 2018. The newly formed studio also includes former DICE Head, Patrick Soderlund. The first bunch of Embark Studios titles has been brewing silently in the past years. Embark Studios has three intriguing projects in the works. 

One of the projects in development is named, “The Finals.” We are familiar that the project will be a free-to-play team-based game. The Finals is supposedly planned for 2023 but it is not set in stone thus far. The project is codenamed Discovery and The Finals is trademarked with EUIPO, USPTO, and JPO under the name.

The Finals was hinted at by Embark Studios back in November of 2021, they referred to it as an “unannounced project” in a tweet to stir up a buzz in the community. The first-person shooter received a positive reception from the community.

Embark Studios has responded to Office Action for the supposed, “The Finals” trademark. The long and technical document was shared on the r/LeaksAndRumors subreddit. The response clears the fog concerning the shrouded project by confirming the already known particulars and unveiling more details.

The document cites the obvious stating the game is not publically available as it has yet to release. It cites, “At this time, none of these materials are publicly available since the game and related goods and services specified in the application have not yet been made public.” The Finals is a PVP shooter in which two teams duke it out with each other. Moreover, the game incorporates multiple game modes.

The document specifies the nature of the game, “That said, the game is a so-called player versus player (PVP) shooter game. In this context, one team (having one or more game characters) attempts to eliminate or beat one or more other teams (each having one or more game characters) while attempting to meet certain game mode-specific objectives.”

Moreover, The Finals will also feature a “game show” like mode as detailed by the report, “The game features a “meta-game” layer in which the game characters compete in teams in a gameshow-like fashion. Some activity of the characters and gameplay occurs outside the “meta game” layer.”

Furthermore, the title is more than just two teams fighting it out. The Finals may feature spectators in the gameshow mode, It continues, “For clarity, the game is not just about pitting teams against one another, but rather playing characters that participate inside and outside the “meta-game” layer. It is in the “meta-game” layer in which the character’s team plays against other teams.” Perhaps the characters outside the meta-game layer are the spectators.

The PVP title will be marketed under the name, “The Finals.” as stated by the document. The response notes, “This “meta-game” is referred to in the game as “The Finals”, with the intended connotation being something to reach for. Hence the game will be sold and advertised under the trademark THE FINALS.”

The Finals will require an internet connection as it is a multiplayer title. The document iterates, “typically using a computer, a gaming console (e.g., Xbox or PlayStation), or a portable electronic device (e.g., a smartphone).” It is worth mentioning that the dispute is only with USPTO, Embark Studios has registered The Finals with EUIPO.

What are your thoughts about The Finals? Do Let us know in the comments below. 

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