- As per a recent report by The Wall Street Journal, Netflix could bring a title from the highly acclaimed GTA franchise to its gaming platforms.
- Netflix has “discussed plans” with Take-Two Interactive, which owns the GTA IP. Although we don’t know which title this refers to, the report has ruled out GTA 6.
- The company aims to expand its video game library by getting into “higher-end” gaming. This can significantly increase the number of subscribers, further growing the streaming service.
According to a recent report, Netflix could be progressing towards a licensing deal with Take-Two Interactive to bring a title from the GTA franchise into its video game library (thanks, The Wall Street Journal). Although the report doesn’t specify which title it could be, we can most certainly rule out GTA 6. There is even a high possibility of it being a spinoff game for mobile devices, as it is the only way to access Netflix’s games.
The Wall St. Journal reports that Netflix plans to release a game within the “Grand Theft Auto” series as part of a licensing deal for the Netflix Games portfolio.
— The Game Awards (@thegameawards) October 16, 2023
Netflix is planning to enter the realm of “higher-end” video gaming, and it appears that adding a GTA title as part of its portfolio will be a step towards that. The terms of the licensing deal being discussed between Netflix and Take-Two Interactive remain hidden for now, so we can’t confirm the scale of this project. However, it will likely be in the domain of mobile gaming.
Netflix only offers video games on mobile devices, but that can change in the future, which is why the nature of this project remains speculative. Nevertheless, this initiative is expected to bring an ever-larger audience to the streaming platform. According to figures by Apptopia, cited by The Wall Street Journal, Netflix has seen an increase in its game downloads from 30.4 million to a whopping 70.5 million in the last year.
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Although we don’t know how much of a rise Netflix has seen in the total percentage of subscribers playing games daily, it has likely increased as well, considering there have been over twice as many game downloads in the past year. However, the current process requires players to download the games via the device’s app store, which has drastically affected engagement.
The Wall Street Journal has reported that around half of the subscribers actually download and play the game after pressing the “Get Game” button. Netflix has done its best to improve that feature by providing a different seamless feature to a smaller audience in Canada and the UK with Oxenfree and Molehew’s Mining Adventure, which can be streamed on TVs.
Netflix first dived into gaming in late 2021 by releasing five iOS and Android titles that players could access as part of the subscription model. Ever since, the company has expanded its library to over 70 titles with quite a few acquisitions, including Next Games, Night School Studio, and Spry Fox. It seems as though Netflix is adamant about making itself one of the big companies on the video game side.
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