Take-Two CEO Believes Physical Games Market Will Be Here “For Quite A Long Time”

Strauss Zelnick has showered support for the physical gaming media.

Story Highlights

  • As per an interview, Take-Two CEO believes that the physical games market will be here “for quite a long time.”
  • Strauss Zelnick claims that the market relies more on the consumers and their demands despite concerns.
  • The CEO uses the example of the music business, explaining that devs will go with what the consumers want.

Take-Two CEO Strauss Zelnick recently appeared in an interview with IGN and shared his view about the current state of the physical gaming market. He believes that physical media holds a strong future and will stay “for quite a long time.” Despite his forecasts about the increased market share of digital media coming true after a decade, Take-Two affirms that as long as there are consumers, the physical gaming market will stand its ground.

But there will almost certainly be a physical market that extends for quite a long time. There still is in the recorded music business, for example. We’ll support that if it makes sense to support it. We don’t make our decisions based on opinions. We base our decisions on where the consumer is,” said the CEO.

Strauss also admits that Take-Two will continue to support the physical gaming market. Therefore, we can expect the upcoming GTA 6 to have physical copies when it launches or after some time ahead of the launch. The CEO mentions that it is not too costly for the publisher to handle physical distribution, so it is not a massive cause of concern for Take-Two; the company wants to be where the consumers are.

It’s not costly to master something for physical distribution. As long as you don’t produce too much inventory, it’s not costly…So this isn’t a big decision for us.”

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That is not all; the CEO has recently also iterated that Take-Two is seeking “perfection” for GTA 6, and the release window is expected somewhere around the fall of next year.

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Shameer Sarfaraz is a Senior News Writer on eXputer who loves to keep up with the gaming and entertainment industries devoutly. He has a Bachelor's Degree in Computer Science and several years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.

Experience: 4+ Years || Education: Bachelor in Computer Science.

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