Microsoft Has Newly Trademarked “XCloud” For The Branding

Microsoft has been heavily investing in improving the Xbox Brand. From improving the quality of next-gen consoles to increasing the roster of its games, the Xbox has become a very reliable opponent to Sony in recent years. The next-gen saw the inception of the Xbox Series X|S, which has seemingly dominated the console gaming industry.

The Xbox Game Pass has also proven to be an all-you-can-eat buffet for the gaming industry. The rotating catalog of Netflix-like subscription service keeps the players engaged with first and third-party titles. The Game Pass dominates the PC and console space and is showing no signs of halting its prosperity. The latest addition to the Game Pass, the upcoming Xbox Game Pass family plan logo, was just recently leaked.

However, Microsoft contributes much more to the gaming industry. The goliath of the gaming industry has highly invested and worked on Cloud Technology. The service allows games to be played on any device, provided good internet is required. The nexus of the Xbox Game Pass spreads across a bundle of devices like Android, web, iOS, and shortly on Samsung TVs through its XCloud (Xbox Cloud Gaming) technology. 

Microsoft has officially renewed the Xbox Cloud Gaming brand name as XCloud. The new trademark was spotted by a prominent Microsoft and Xbox insider, @ALumia_Italia. The trademark category falls under the umbrella of video game software. “Trademark registration is intended to cover the category of video game software.” Microsoft appears to have no plans to abandon the popular term despite not using it.

New Microsoft Trademark: XCloud https://t.co/zZZ7rZbxlj pic.twitter.com/xodWvPYL1I

— Aggiornamenti Lumia (@ALumia_Italia) August 28, 2022

The type code elaborates its usage falls under the umbrella of “Entertainment services, namely, providing online video games; rental of video games; providing entertainment information and video game tournaments and competitions via a website.” However, it remains to be seen whether this name will be officially adopted or not.

The community has always used the term widely popular term “XCloud” to discuss the alluring Cloud technology. The name originates from the project, which was also code-named to be XCloud. Most of the gaming industry also uses to describe the project as XCloud, showing its immense popularity.

Microsoft has officially stuck to using Xbox Cloud Gaming, which is the longer and more formal version of the term. The former name is more eye-catching and to the point, while the latter one sounds a little bland, in my opinion. However, the less catchy name, “Xbox Cloud Gaming,” does explain the purpose of the technology, which is something other Cloud service providers miss out on.

The Cloud services offered by other platforms like Google (Google Stadia), and Amazon (Amazon Luna), among many others, have even more vague names. They are more difficult to understand at first glance, and you won’t be condemned for not apprehending the purpose of the names on the first try.

The simplest explanation for the renewal of the trademark seems to be Microsoft protecting itself. The term “XCloud,” is widely used all over the world despite not being official. Even the main subreddit for the Cloud services offered by Xbox uses the “XCloud” term.

One can only hope that Microsoft officially starts using the XCloud name. The community and Cloud users alike prefer that term over Xbox Cloud Gaming. What are your thoughts about the renewal of the trademark? Do let us know your opinions in the comments below.

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