Take-Two CEO Believes Physical Games Market Will Be Here “For Quite A Long Time”

Take-Two CEO Strauss Zelnick recently appeared in an interview with IGN and shared his view about the current state of the physical gaming market. He believes that physical media holds a strong future and will stay “for quite a long time.” Despite his forecasts about the increased market share of digital media coming true after a decade, Take-Two affirms that as long as there are consumers, the physical gaming market will stand its ground.

But there will almost certainly be a physical market that extends for quite a long time. There still is in the recorded music business, for example. We’ll support that if it makes sense to support it. We don’t make our decisions based on opinions. We base our decisions on where the consumer is,” said the CEO.

Strauss also admits that Take-Two will continue to support the physical gaming market. Therefore, we can expect the upcoming GTA 6 to have physical copies when it launches or after some time ahead of the launch. The CEO mentions that it is not too costly for the publisher to handle physical distribution, so it is not a massive cause of concern for Take-Two; the company wants to be where the consumers are.

It’s not costly to master something for physical distribution. As long as you don’t produce too much inventory, it’s not costly…So this isn’t a big decision for us.”

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• GTA Franchise’s Revenue Down By $300 Million In FY23, Take-Two Reveals.
• Rockstar Games Receives Massive Backlash Over Red Dead Redemption “Lazy” Port.

That is not all; the CEO has recently also iterated that Take-Two is seeking “perfection” for GTA 6, and the release window is expected somewhere around the fall of next year.