Tekken 8 Comes Under Fire For Using Dark Patterns In Its Cash Shop

Purchasing the eight costumes available in the shop costs $30.

Story Highlights

  • Tekken 8 is under fire from fans following the addition of a cash shop in-game.
  • Users have pointed out that the shop implements the same dark patterns used by F2P titles.
  • Developers have cited the need for MTX due to post-launch support.

Tekken 8 has finally received its cash shop with the latest update and fans are extremely angry over the use of dark patterns. Bandai Namco announced the addition in a tweet on X (formerly known as Twitter) with several details regarding the eight costumes available in the shop. Expectedly, fans replied with negative remarks.

X user @DatDragonBear points out how it’s understandable that an online game with extensive post-launch support would need revenue to keep the lights on. However, the practices involved in the Tekken 8 cash shop are a lot like what you see in free-to-play games. They utilize pricing techniques and dark patterns that purposely create the illusion of “wanting to spend more” because the math doesn’t align with the currency. 

In layman’s terms, a premium outfit costs 400 Tekken coins but the lowest pack of coins you can buy is for $5 and gives 500 coins. This means you’re left with 100 of those remaining and if you were to buy a second outfit, you’d need to spend $5 again even though you only require $3 worth of purchase. This is the illusion that’s part of the larger dark pattern technique.

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As such, the most cost-effective way to acquire all outfits would be a transaction of $29.99 though it would depend on the individual. Another problem pointed out by some users is that you can’t mix and match the outfits. Restricting customization on top of having a manipulative cash shop in a $70 game contributed to the backlash directed at Tekken 8.

Tekken 8
Yoshimitsu in Tekken 8

In the live stream where the shop was revealed, Katsuhiro Harada & Michael Murray talked about development costs and post-launch support demanding MTX. The point many people appear to be making is the lack of ethical practices.

Tekken 8 launched on January 25, 2024, for PlayStation 5, Xbox Series X|S, and PC to critical acclaim, selling over 2 million units within its first month. eXputer gave it a rating of 5/5, deeming it a labor of love.

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Feedback From Our Fellow Gamers

Very good article.


Informative, but opinionated. I hate micro transactions just as much as the next guy but in this case they\'re not required at all and most players of the game aren\'t fans of everyone so they wouldn\'t need to buy all costumes. As a long time fan of the series, I\'ve only considered buying 1 fit if I decide to send 25 $ I\'ll get a free purchase due to the extra. I\'m sure that is on purpose too.

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Saad is a News writer at eXputer. With vast journalistic experience working for a multitude of websites, Saad currently reports to eXputer with the latest news and dishes out his opinions on a frequent basis. He's currently studying Game and Interactive Media Design, which has further increased his knowledge about the ins and outs of the industry.

Experience: 1+ Year || Covers News Stories on eXputer || Education: Bachelors in Media Science.

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