Activision Wants To Suggest You Games Based On The Live Streams You Watch

Watching live gaming content online has been a popular activity for decades, but there has been only a little innovation in the popular service. Activision may have found a unique way to add more immersion to it. A new patent published by the company wants to analyze the spectators’ data to give players personalized game suggestions, modify existing gameplay, or even whip up new games on the spot for the viewers.

The present specification relates to systems and methods for dynamically modifying a gaming experience or gaming content based on non-video gaming content being concurrently experienced by a user, typically on a media channel or platform different than the video game,” reads the patent.

The patent dubbed “SYSTEMS AND METHODS FOR DYNAMICALLY MODIFYING VIDEO GAME CONTENT BASED ON NON-VIDEO GAMING CONTENT BEING CONCURRENTLY EXPERIENCED BY A USER” talks about altering a user’s video game content based on the gaming content they are watching at the given moment. In other words, you may get random gameplay changes or get offered other games to play while watching streams.

The document argues that watching live streams tends to be a passive activity in contrast to gaming. Activision wants to bring changes that allow both streamers and viewers to be more engaged with each other. The system may actively alter the gameplay of a game as the stream continues, allowing for greater levels of immersion. Meanwhile, you may get suggestions to try different games.

There has yet to be disclosed systems and methods for actually integrating, effecting or modifying video game play concurrent with a separate video stream or broadcast video. More specifically, there is a need to contextually integrate video games being concurrently experienced with a video stream.”

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The system can grow engagement for the streamer and attract viewers alike, as per Activision. Once a passive activity could become a rewarding venture for the viewers, letting them play altered games or new titles altogether alongside the stream.

[It] uses that data to dynamically recommend a video game for the user to play, generate a video game for the user to play, or modify content of the video game being played, as the user experiences the video stream or broadcast video.”

The streamer and viewers could even play together in this scenario, influencing the streamed game for even more fun to be had; this idea was explored in another patent that was published by Activision earlier. It talked about letting viewers of a gaming live stream directly influence the gameplay of the streamer.