Sega Has Officially Acquired The Angry Birds Developer Rovio For $776 Million

The acquisition announced in April has finally been completed.

By Shahmeer Sarfaraz August 18, 2023

1 minute read

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Sega has officially acquired the Angry Birds developer Rovio in its latest acquisition.
The merger was finalized for a total price of €706 million, amounting to $776 million in total.
It has purchased Rovio to strengthen its mobile portfolio and wants to use its immense talent in live service mobile game operations to bring its old and new games to mobile platforms.
We could see Sonic and Angry Birds characters in a future Sega game.

Sega has officially acquired Rovio, the influential dev behind the Angry Birds series. The acquisition was initially announced in April this year when the giant conglomerate expressed its interest in doing a friendly takeover of Rovio. Back in April, Sega Sammy Holdings shared its plans to make a “Tender offer” to purchase the entirety of the studio’s shares and options for the total price of €706 million, amounting to $776 million in total.

The official Sega Twitter account announced the finalization of the latest acquisition in the gaming industry. It is commemorating the event with fan art of the most popular angry birds running together with the characters from the Sonic franchise. The company is seemingly thrilled to have Rovio join its vast arsenal of studios.

Welcome to the SEGA family, @Rovio!

We’re so thrilled to celebrate Rovio becoming a member of the SEGA Group. Get ready for exciting adventures ahead! 💙 pic.twitter.com/LV5QkpZrrE

— SEGA (@SEGA) August 18, 2023

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Nearly a week ago, Rovio initially announced that the acquisition was reaching its final stages. It said that Rovio shareholders had tendered 73,397,174 shares in total, which amounts to 96.3% of all issued and outstanding Shares and votes in Rovio.

With the 90% threshold having been met and having acquired the necessary regulatory approvals, this means that Rovio will become a member of the Sega Family upon completion of the offer, which is estimated to take place on August 17th.”

We may see characters from its IPs appearing alongside Angry Birds and other Rovio works in the future. It would be mesmerizing to see Sonic and Angry Birds work alongside in a single game to defeat a mutual enemy.

All in all, both companies have not yet cleared the consequences of what this merger will entail for the gaming community. Sega may utilize Rovio’s immense talent for its future mobile portfolio. Previously, the company mentioned that it wants to use “Rovio’s distinctive know-how in live service mobile game operation, to bring SEGA’s current and new titles to the global mobile gaming market, where there is large potential.”

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