WB Wants To Capitalize On The Potential Of Its Superman IP

"An ecosystem of storytelling possibilities."

Story Highlights

  • According to David Zaslav, WB wants to capitalize on the potential of its Superman IP.
  • WB will appoint a new Global Head of Franchise to expand the reach of its blue-chip franchises.
  • Much of the debate surrounding Superman in games has already been resolved.

In WB’s Q3 2023 earnings call, President and CEO David Zaslav revealed that he wants to capitalize on the potential of the Superman IP in addition to Game of Thrones and Harry Potter. Elaborating more on the statement, he mentioned that the company recognizes that it can do a better job of managing and maximizing the value of these franchises.

We recognize that we can do a better job of managing and maximizing the value of our blue chip franchises like Game of Thrones, Harry Potter, and Superman. Each represents an ecosystem of storytelling possibilities and we intend to capitalize on their potential with a more focused franchise management approach and look forward to bringing in a new global head of franchise as we discussed two weeks ago.”

According to Zaslav, the new global head of franchise will strive to expand the reach and impact of WB‘s storytelling IPs across the full range of consumer touchpoints with more details on this in the future. At this point, the approach WB will take to utilize the potential of the Man of Steel is unclear but fans have been requesting a Superman game ever since they had to fly through rings in the sky.

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Much of the debate surrounding a Superman game involves the power aspect of Clark Kent. Considering his godly feats in the world of comics and cartoons, some players believe that perfectly executing Superman’s flight system along with building a functional environment where you aren’t instantly killing everything is a tall order. Another point that’s been raised pertains to Clark’s speed as he can move faster than light.


While these are things to consider, it must be noted that Superman has been adapted in video games, just not in an open world. The Injustice series is a fighting game based on DC’s characters in which you have the option to play as Superman. If you take into account the aforementioned points, Superman should effectively one-shot every contender in the game but that’s not the case.

The answer to whether a Superman game can be developed is right in front of us but at this point, all we can do is wait. Elsewhere, in Suicide Squad: Kill The Justice League, players will face off against Man of Steel. Though the game has been delayed, it may provide us with an idea of how Superman can function in a video game with modern technology.

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Saad is a News writer at eXputer. With vast journalistic experience working for a multitude of websites, Saad currently reports to eXputer with the latest news and dishes out his opinions on a frequent basis. He's currently studying Game and Interactive Media Design, which has further increased his knowledge about the ins and outs of the industry.

Experience: 1+ Year || Covers News Stories on eXputer || Education: Bachelors in Media Science.

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