Story Highlights
- Sony CEO Hiroki Totoki tells the Wall Street Journal that a PS6 launch date still hasn’t been decided.
- Rising memory chip costs, driven by AI demand, are reportedly pushing expectations for a 2027 launch further out.
- Totoki says Sony is also considering changes to its business model for how the console is sold.
Totoki Confirms No Fixed Timeline For PS6
Sony’s president and CEO Hiroki Totoki told the Wall Street Journal that the company has not yet fixed a launch date for the PlayStation 6. The Journal reports that Sony’s shares are down roughly 2.5% over the past year, a slide it links to rising costs for components like memory chips that are squeezing the broader entertainment and gaming industry.
Those cost pressures are reportedly a direct factor in the PS6’s uncertain timeline, with expectations for a release next year having “drifted further out” because of a global shortage of key components driven by AI demand.
Rumors have pointed to a 2027 launch window for some time, and external reports have suggested Sony’s underlying plans haven’t changed. Still, hearing it framed this directly by Sony’s own CEO is a more concrete signal that the timeline isn’t locked in than the usual industry speculation.
Rising Memory Costs Have Been A Factor For Months

This isn’t the first time Totoki has addressed the issue. During Sony’s Q4 fiscal year 2025 earnings briefing back in May, he was asked directly whether rising memory costs would affect the console. His answer then was just as blunt.
We have not yet decided on at what timing we will launch the new console, or at what prices,” he said. “So we would like to really observe and follow the situation.”
He added that Sony is exploring alternatives to a standard one-time hardware purchase, saying the company would “like to think about various simulations, including changing business models, to come up with the best solution and strategy,” without offering specifics on what that might look like.
Sony has said it secured the memory components it needs for the rest of calendar year 2026, but Totoki has indicated the price of memory is expected to stay elevated through fiscal year 2027 due to continued shortages and rising global demand, much of it tied to AI infrastructure buildout competing for the same manufacturing capacity.
Why Sony Can Afford To Wait On A Hardware Date

The Journal frames Totoki’s comments within a larger shift in Sony’s identity, moving away from traditional consumer electronics like televisions and toward an IP-driven entertainment business built on movies, music, and games.
That shift adds some context to why Sony might be comfortable letting a console date stay soft rather than committing early: hardware profitability increasingly depends on managing component costs precisely, something the current memory market is making difficult to plan around.
It also lines up with other recent moves reshaping how Sony thinks about its console business. Take-Two CEO Strauss Zelnick recently defended GTA 6 launching without physical discs, pointing directly to Sony’s own plan to end physical PlayStation game production starting in 2028, a decision that will already reshape how the PS5’s final years and the PS6 era are sold regardless of when the new console actually launches.
For now, players hoping for a firm PS6 date and price will have to keep waiting. Sony’s own CEO says the company is still watching the situation rather than committing to one.
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