- The insider Jeff Grubb claims that Creative Assembly will allegedly focus on a major IP “for years to come.”
- Sega recently confirmed that Creative Assembly was returning to its RTS roots; Jeff reiterates the claim.
- The new project will be an RTS, but no name was given. We suggest taking the rumor with a grain of salt.
Creative Assembly has been in a bit of turmoil in recent times. However, the talented team is focusing on its strongest point from now on. While speaking during the latest Game Mess Mornings podcast episode, the insider Jeff Grubb confirmed that the studio is reportedly going to be working on a major IP “for years to come.” It is supposedly an RTS entry but still remains unnamed.
Around the 43:33 mark, Jeff brings up the recent events regarding the Total War dev and reiterates its return to the RTS genre. He mentions that his sources said that Creative Assembly is “going hard” at the genre and will be brewing a significant IP for the following years. However, the insider has not named the franchise because he wants to let things settle and ensure that that is 100% happening before revealing anything more.
Creative Assembly was working on the live-service multiplayer shooter Hyenas for a few years before it was canned by Sega some time ago. It was canceled because of ambitious plans and the dense competition in the multiplayer shooter space. In other words, supporting the game long-term would have been difficult for the Total War dev amidst the other giants.
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— HYENAS (@PlayHyenas) September 28, 2023
The CEO Haruki Satomi stated in a recent Sega financial report that Creative Assembly was meddling in a genre it did not know well enough, which led to various redundancies and the project Hyenas’ cancelation. Haruki said that COVID-19 was a catalyst for many opportunities, allowing studios to try new genres outside of their domain. It worked out for some but not for others.
However, although the game itself was good, we decided to cancel the development of Hyenas because we did not think it would reach a quality that would satisfy our users when we considered whether we could really operate this as a competitive online game for a long period of time,” said the CEO.
All in all, Creative Assembly is possibly starting work on another real-time strategy entry from one of its major IPs in the near future. We will likely hear more about it in the coming years. We suggest taking the rumors with a grain of salt. Things are subject to change since the project barely appears to be in the skeletal stages if it has even started at all.
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