Bandai Namco Wants To Expand Dragon Ball, One Piece, And Gundam Overseas
The company expect the global business of these IPs to expand further.
Anime has become a huge part of worldwide pop culture in the past few years or so. Everyone who hasn’t been living under a rock has watched at least one anime or read a manga series. The Japanese medium has virtually taken over the world now.
The gaming industry is no different as many anime IPs get massive success in gaming. Some prime examples of this are Dragon Ball, Genshin Impact, and Naruto. All of these animes have performed well in the form of video games and continue to do so due to a large fanbase.
Bandai Namco owns the rights to make games about a lot of these original animes. Major names like Gundam, Dragon Ball, and One Piece are under its control. Apparently, they have big plans for their expansion on a worldwide scale according to a recent financial statement.
- Bandai Namco is looking to expand Dragon Ball, Gundam, and One Piece games overseas
- The company has a long-term strategy in place to make customers overseas familiar with these titles.
- Work is already underway with a One Piece game coming out early next year.
In the financial report, Bandai Namco says that it’s implementing various measures to make these IPs appeal to the worldwide gaming audience. You may as well translate the Japanese report to English for full disclosure.
This was in response to a question about how these IPs are gaining global attention through visual media. Bandai Namco said that it is going to try its best to maximize the potential of these IPs in the form of video games.
The company has already started making moves in trying to achieve this. A One Piece Card Game recently came out and Bandai Namco expects global business to expand after this. With the card game off to a good start according to the company, things do look promising.
Another One Piece game is also coming out in the 2nd half of their fiscal year. One Piece Odyssey is released in January 2023 on the PlayStation 4, PlayStation 5, Xbox Series X, Xbox Series S, and PC. Bandai Namco expects it to do well and has a long-term strategy in place to increase the worldwide appeal of anime titles.
Their overseas baseband has already laid a foundation to increase business in both digital and physical terms. So, Bandai Namco is certainly pushing to make anime titles even bigger on a global scale. Movies and shows play a huge part in the overseas revenue of animes and the company acknowledges that.
In addition, Bandai Namco gave examples of games like Digimon Survive and Taiko No Tatsujin as major hits this quarter. This was all through a rough translation of the financial reports by a ResetEra user but it’s still promising. Hopefully, we see titles based on anime gain even more traction in the coming years.
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