Sony Hires Former Apple Executive To Improve PlayStation Store

The PS Store could seriously grow under the expertise of the ex-Apple executive.

Story Highlights
  • The former Apple Services Division Executive, Ben King, will now work under Sony Interactive Entertainment as senior VP of direct-to-consumer after working with Apple for over 12 years.
  • Ben King will primarily handle the PlayStation Store alongside the other Sony's direct-to-consumer industry projects.
  • The vice president will ensure to improve the PS Store by delivering personalized experiences, creating financial opportunities for games studio partners, and the like.
  • The community has celebrated the occasion, calling it a good sign for the PlayStation Store. We could see much-awaited features finally coming to the storefront.

PlayStation Store is Sony’s hub for its consoles which offers a slew of products for gamers to enjoy. It is frequently visited by PlayStation users and continues to gain popularity for its increasing list of features. However, the store is also home to various issues that hamper the user experience by reducing quality and causing annoying bugs.

Sony is reportedly working towards improving the player experience, and it has recently made a move that could dramatically shift the PS Store as we know it. The treasure trove of games has seen a significant addition; Sony has seemingly hired the former Apple executive, Ben King, to work towards improving the PlayStation Store.

As reported by Variety, the ex-Apple executive will now work under Sony Interactive Entertainment as senior VP of direct-to-consumer, where he will be managing the PlayStation Store alongside the rest of PlayStation’s direct-to-consumer industry. Ben garners a lot of experience in the field, having worked for over 12 years under Apple.

Ben King sang praises of the PlayStation store, noting that it “has become one of the most visited digital media stores on the planet.” Additionally, the former executive is looking to deepen the relationship with the users and further improve the store financially and in user experience.

This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners,” noted Ben King.

The senior VP has also discussed many methods to enhance the PS Store. The former Apple executive is seeking to “better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time.

The community has commemorated Sony’s union with the former Apple executive, claiming it to be a good sign of what is to come for the store. Ben King has a splendid track record from when he worked under Apple and developed various international growth strategies as Apple Services Division executive.

Furthermore, the PlayStation Store is already trekking along a successful path, recently releasing the ability to create personalized PS Store gift cards to endow others. Perhaps Ben King could finally fulfill the biggest wish of gamers, the ability to give games to friends as gifts straight from the PlayStation consoles.

Sony’s store has also begun tackling issues like the notable “jumping games,” which have haunted the store’s dark corners for millennia. It appears that the store is still loaded with these games to some extent, but it will start fizzling out soon.

What are your thoughts about the former Apple executive shaking hands with Sony to further improve and develop the PlayStation Store? Do you think the PS Store will see radical changes under the expertise of Ben King? Do let us know your opinions in the comments below.

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Shameer Sarfaraz is a Senior News Writer on eXputer who loves to keep up with the gaming and entertainment industries devoutly. He has a Bachelor's Degree in Computer Science and several years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.

Experience: 4+ Years || Education: Bachelor in Computer Science.

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