Immortals Of Aveum May Have Done Better At Lower Price, Says CEO

The game has received a boost in unit sales following a hefty discount.

Story Highlights

  • Ascendant Studio CEO says a lower price point may have helped Immortals of Aveum.
  • The magical FPS failed to leave its mark at launch but has gained some attention in recent times.
  • Following its lackluster performance, the studio laid off almost half of its employees.

Bret Robbins, the CEO of Ascendant Studios, says that Immortals of Aveum may have done better at a lower price tag. In an exclusive interview with Remap Radio, Robbins went on to talk about how it can be argued that a lower price and different release date could have helped the magical FPS. 

Now the game is on sale, and sure enough, we’ve seen a huge uptick in sales because of the price. The price is interesting, there’s an argument to be made that we should’ve come out at a lower price point.”

Despite these efforts, the game faced challenges in 2023’s highly competitive gaming landscape. The year boasted a myriad of blockbuster releases, including Resident Evil 4, Cyberpunk 2077 Phantom Liberty, Tears of The Kingdom, Marvel’s Spider-Man 2, Alan Wake 2, and more. The showdown of iconic names made it tough for the magical shooter FPS to gain the necessary traction and visibility to stand out.

Adding to the struggles were performance issues on the PC platform, further hindering the game’s potential success. Technical hiccups have proven to be a strong deterrent for players, impacting the overall gaming experience and resulting in negative reviews. It’s worth noting that the title has gained positive attention since the sale. However, it means little coming after the fact.

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Unfortunately, due to the underwhelming sales of Immortals of Aveum, the studio laid off almost half of its staff, underscoring the harsh realities of the gaming industry’s current state where rising budgets and market challenges can have detrimental effects on the people involved.

Immortals of Aveum
Immortals of Aveum

The claim that Immortals of Aveum may have performed better at launch if it had a lower price is interesting. Several companies have gradually priced their premium titles at $69.99 due to inflation and other factors. While Robbins’ comment isn’t related to the larger situation, it does lead one to question the implications of pricing on video games.

Immortals of Aveum launched on August 22, 2023, for PlayStation 5, Xbox Series X, Xbox Series S, and PC. In our review, we gave it a rating of 3 out of 5, praising its combat, visuals, worldbuilding, and genre fusion while criticizing the pacing and dialogue.

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Saad is a News writer at eXputer. With vast journalistic experience working for a multitude of websites, Saad currently reports to eXputer with the latest news and dishes out his opinions on a frequent basis. He's currently studying Game and Interactive Media Design, which has further increased his knowledge about the ins and outs of the industry.

Experience: 1+ Year || Covers News Stories on eXputer || Education: Bachelors in Media Science.

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