Sega Wants To Bring Its Classical IPs To Roblox, Movies, And More

We can expect these IPs to appear in formats other than games.

Story Highlights

  • Sega COO Shuji Utsumi appeared in an interview and showed interest in bringing classical IPs to Roblox and movies.
  • The popular gaming IPs could become a part of mobile games, Roblox, and other entertainment media.
  • The giant conglomerate also profited a lot from the hit movie Sonic the Hedgehog and its sequel.

The Sega COO Shuji Utsumi recently appeared in an interview with CNBC to talk about the prospects of the company and its classical IPs. Shuji greatly believes in the potential of the IPs and does not limit it to the realm of gaming. He seemingly confirmed to CNBC that the publisher wants to bring its popular franchises into the limelight of movies and other media, using even Roblox as an example.

We have other major IPs. We are thinking of reviving other classical IPs too,” says Shuji Utsumi.

Shuji initially mentioned that “Sonic is reviving,” alluding to the massive revenues generated by both the Sonic the Hedgehog movies. The first entry grossed $306.8 million at the box office, while the second surpassed even that, landing at $405.4 million after much success in the cinema. As a result, Sega wants to take advantage of the lucrative business that its IPs can generate outside of gaming and the current limited platforms.


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However, it is not just Sonic that Sega sees as the goose that lays the golden eggs for the company. It is also considering other major IPs.

As I say, we are trying to be in a lot of different categories, different areas like Roblox, movies. All these IPs can be somewhere else other than games soon.”

The company is also seeking to buy other studios to increase its portfolio —Sega only announced to acquire the Angry Birds developer Rovio for $776 million earlier this year. The COO also debunked rumors regarding Microsoft potentially buying the company. 

Many companies are interested. We feel honored. We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen.”

All in all, we could see the giant conglomerate returning many of its IPs, including Persona and Yakuza, among many others, to renowned box-office hits like Sonic. In some relevant news, Sega confirmed that it is releasing two new Persona titles next year, leading to various speculations.

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Shameer Sarfaraz is a Senior News Writer on eXputer who loves to keep up with the gaming and entertainment industries devoutly. He has a Bachelor's Degree in Computer Science and several years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.

Experience: 4+ Years || Education: Bachelor in Computer Science.

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