Ubisoft’s NFT Announcement Video Unlisted After Criticism

Ubisoft removes its Ubisoft Quartz announcement video from YouTube after receiving more than 22,000 dislikes.

As of recent, NFTs have become the talk of the town among blockchain enthusiasts. With the increase in the popularity of NFTs, it comes as no surprise that video game companies would want to incorporate them into their games. A couple of weeks ago, Riot Games’ new President of Sports, John Needham, showed interest in NFTs for e-Sports. However, Ubisoft has actually made it happen but the reaction from the audience wasn’t very welcoming.

In one of the company’s earnings calls, Yves Guillemot, the CEO of Ubisoft, called NFTs “very attractive for the long term.” A few days ago, the company announced its new platform for players to earn NFTs — or Digits, as it calls them — from its AAA games, Ubisoft Quartz. Ubisoft Quartz is the first building block in our ambitious vision for developing a true metaverse. And it can’t come to life without overcoming blockchain’s early-form limitations for gaming, including scalability and energy consumption,” said Nicolas Pouard, the Vice President of Ubisoft’s Strategic Innovation Lab.

However, when the announcement video was published on YouTube, the response that it received was rather astonishing. With slightly more than 193,000 views at the time of writing, the announcement stood at over 22,000 dislikes before it was unlisted from the website. This means that only 4% of the audience liked the announcement video and shows that, perhaps, players aren’t ready for NFTs in video games yet. Since the unlisting of the announcement video, the views have decreased but that still hasn’t stopped people from continuing to dislike it, and the comments speak for themselves.

“The day Ubisoft decided they might as well go full evil,” commented one person. “I’ve never seen a game company so in love with greed, laziness, and complacency. For the sake of your employees, I don’t wish for Ubisoft to go out of business, but I seriously hope those behind the Ubisoft Quartz idea are held accountable for their actions,” commented another. So, it’s clear that players are certainly not satisfied with what Ubisoft is planning to do.

Digits will be released in beta this week, alongside Tom Clancy’s Ghost Recon Breakpoint on Ubisoft Connect for PC and will be a part of the exclusive “Editions” with a certain number of cosmetic assets. Furthermore, they will only be available to players that play the game on Ubisoft Connect, on PC, have at least the XP Level 5 in the game, and are 18 years of age or more.

What do you think about this? Do tell us your opinions in the comments below!

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Huzaifa Khan


From writing short stories in my room to finding my true enthusiasm in video game and computer hardware journalism, I play video games and write about them, covering up-to-date video game news.

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