WB To Focus On Live Service & Mobile Games; Considers AAA Market “Very Volatile”

The disappointment of Suicide Squad: Kill The Justice League has caused the company to shift its strategy.

Story Highlights

  • In a recent webcast, Warner Bros. Discovery Executive JB Perrette revealed that the company is placing stronger emphasis on free-to-play titles.
  • The recent failure of Suicide Squad: Kill the Justice League caused a shift in its gaming strategy.
  • The company is still committed to developing console games.

In a recent Morgan Stanley webcast, Warner Bros. Discovery Executive JB Perrette revealed that the company is undergoing a significant shift in its gaming strategy, placing a stronger emphasis on free-to-play and mobile titles. While the company remains committed to developing console games, it also recognizes the potential of titles that can engage players for extended periods.

Our business historically has been very triple-A console-based. That’s a great business when you have a hit like Harry Potter, it makes the year look amazing. And then when you don’t have a release, or unfortunately we also have disappointments—we just released Suicide Squad this quarter, which is not as strong—it just makes it very volatile.”

This strategic pivot comes amidst a backdrop of mixed results for Warner Bros. in the AAA console space. While the company boasts popular franchises like Harry Potter and DC Comics, recent releases such as Suicide Squad: Kill the Justice League failed to meet expectations and underperformed commercially. This has prompted the company to re-evaluate its approach to ensure the long-term success of its gaming division.

The Future Of AAA Titles

Wonder Woman is one of the notable AAA titles coming soon without any live-service elements
Wonder Woman is one of the notable AAA titles coming soon without any live-service elements

It’s important to acknowledge that this shift in strategy doesn’t signal a complete abandonment of traditional console games. Warner Bros. still intends to develop and publish high-quality titles for dedicated console players with the notable example being the upcoming Wonder Woman game which won’t have any live service elements

Related Reads:

While the shift to free-to-play and mobile markets provides new avenues for growth, I believe that it’s crucial to acknowledge the inherent challenges. The company must ensure that these new titles deliver engaging and fulfilling experiences for players, avoiding the pitfalls that plagued recent console releases, and striking a balance between generating revenue and providing value to players.

Did you find this helpful? Leave feedback below.

Thanks! Do share your feedback with us. ⚡

How can we make this post better? Your help would be appreciated. ✍

Subscribe to our newsletter and get up-to-speed gaming updates delivered to your inbox.

We don’t spam! Read more in our privacy policy.

Morgan Stanley

Ahmed Shayan is a News Writer on eXputer with decent experience writing about games. He’s a machine learning enthusiast with a passion for a plethora of gaming genres. Ahmed is fond of Soulsborne games in which he has invested more than 3,000 hours! You can follow Ahmed's gaming activity on his PSN Profile.

Experience: 1.5+ Years || Mainly Covers News Stories on eXputer || Education: Bachelors in Data Science.

Related Articles

Join Our Community

Enjoyed this article? Discuss the latest gaming news, get expert help with guides and errors, and chat about all things gaming on eXputer Forums and Discord Server. Connect with fellow gamers who share your passion by becoming a part of eXputer's community.