Gaming has changed a whole lot in the past decade or so. Lots of new trends have arrived in the gaming world and it isn’t the same as it was 15 years ago. One of these huge changing trends is the industry’s new focus on digital sales.
In the past few years, physical software sales have gone down, while digital sales have increased multifold. Players now have the opportunity to buy games from the comfort of their home instead of going to the store, and sale numbers on the biggest digital stores, like the PlayStation Network, prove that they have taken full advantage.
PlayStation Network currently generates a staggering ¥1,833.8 billion (over $14 billion) in sales, according to a recent report from Sony. Details from the company’s recent Cooperate Strategy Meeting have revealed a lot of new things. However, one of the biggest points from the presentation is this triumphant milestone from the PlayStation Network.
Considering how the total amount of sales is over a trillion, it’s no surprise that this is massive news. Kenichiro Yoshida, CEO of Sony Group, delivered this presentation in the meeting, where he explained the many benefits that the PlayStation Network is giving as a company.
It is Sony’s largest direct-to-consumer service, according to Kenichiro Yoshida, and will also play an essential role in business. Sales on the PlayStation Network are also not stopping but only increasing. Kenichiro Yoshida said that the PlayStation Network made nearly ¥800 billion more in the 2021 fiscal year than it did in the 2017 fiscal year.
This is very commendable, as it shows that the sales on the network are growing in a positive manner. With the new and restructured PlayStation Plus releasing very soon, these sales will have an even further boost. Sony also plan to collaborate with more third-party companies to bring more things to the PlayStation Network. Spotify, Netflix, HBO Max, and others are already there, and new entertainment will help it even more.
The company is also looking to improve its DTS Service and reach nearly a billion users using the internet. PlayStation Direct Store is also one of Sony’s primary plans. It will be an online electronic store which will only be available in a few regions, at the start. Hence, the company is trying its hardest to reach out to the community and achieve its one billion users objective.
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